FRED ALLARD

1968, French Riviera, FRANCE

Fred Allard, iconoclast and timeless, is a new player on the international contemporary art scene. As the founder of a fashion laboratory several years ago, he has retained an imprint of this milieu, a culture, and an enthusiasm, which he uses as a basis for reflection in his work as an artist.

His "Shopping Bags" are his signature and call out to us with their own identity made by the artist: a wave of poetic and charismatic chic impossible to duplicate. His sculptures freeze the codes of the street and luxury, which are opposed to each other, to form in the end a single entity. Hand-crystallized within a translucent material, with bright and vivid colors, these symbols representative of our society seem in his works, to have to live together for the rest of the eternity.
Fred Allard's expressive gesture, tinged with punk aesthetics, marks the sincerity of his work, which is a perpetual search for balance between container and content, between surface and depth, between appearance and interiority. Penetrating the territory of the intimate, Fred "empties his bag" and reveals to us through the transparency of his works the intimacy of his world.